Real Growth, Real Results:
Wine Down’s Website Success Story
For many small business owners, a website is just something to check off the list. You hire someone to build it, launch it, and hope that it brings in customers. But what happens after launch? For most businesses, nothing. The site sits untouched, slowly getting outdated, irrelevant, and invisible to search engines.
At Kane Design, we take a different approach.
We believe your website should be an active part of your business strategy, not just a digital business card. That’s why we created our Small Business Website Plan — a done-for-you solution that includes design, hosting, SEO setup, and most importantly, ongoing support every single month.
Why Ongoing Website Support Matters
An updated website isn’t just about aesthetics. Fresh content, current promotions, and timely updates keep your audience engaged and your site performing well in search rankings. Google rewards relevancy, and your customers reward consistency. But most business owners don’t have time to handle it all.
That’s where we come in.
Instead of spending your time editing a homepage or uploading a new flyer, you just send us a quick text or email. Need to update a menu? Promote an event? Add a new service? We’ve got it. We act as an extension of your team—without the cost of hiring one.
Real Results: Wine Down in Brevard, NC
One of our favorite success stories is Wine Down, a European-style wine bar and restaurant in downtown Brevard, North Carolina. In a tourist-driven town, visibility is everything.
When owner Gary Glancy signed up for our Small Business Website Plan, we completely redesigned the website and then got to work on keeping it updated every single week. From food and drink specials to wine tastings and live music events, Wine Down’s website and Facebook feed are always current, always engaging, and always driving foot traffic.
We also added RSVP forms to wine tasting pages to help the team keep track of sign-ups and added a private venue rental page with a contact form to easily capture event inquiries. These tools give the Wine Down team even more insight into customer interest and help convert visits into real bookings.
Here’s what Gary said in a recent Google review:
Anne has definitely helped taken our business to another level. We are a European style wine bar & restaurant in downtown Brevard, North Carolina, and Anne’s work has greatly increased our visibility to local clientele and visitors to our tourist-driven town.
Anne has redesigned our website, developed promotional/marketing materials for our special events, weekly food/drink specials and weekly live music, while enhancing our social media presence to promote these initiatives. Each week we receive feedback from customers telling us they came in to enjoy a food/drink special, wine tasting or music performance because they specifically saw the related Facebook post or live music calendar on our website that Anne created and diligently updates weekly.
But most of all, Anne’s communication is wonderful – she is always open to talking or texting to discuss things and is super-prompt to jump on a new project, revised a menu, etc. We have been extremely pleased with Anne’s work.
A Website That Works Week After Week
With Kane Design, you’re not just getting a website. You’re getting a business partner who keeps your online presence aligned with what’s happening in your business right now. That means:
- Weekly or monthly updates to content, images, specials, and more
- SEO best practices built in and monitored
- Strategic support and ideas when you need them
- Direct access to a real person (yes, you can call or text Anne)
You don’t need to be a tech expert or have a marketing department to grow your business online. You just need a partner who shows up consistently.
Let Us Handle the Website So You Can Run Your Business
Whether you’re a restaurant, retail shop, therapist, real estate agent, or any other small business, your website is often the first (and most lasting) impression. Let’s make sure it works as hard as you do.
Learn more about our Small Business Website Plan here: https://kane-design.com/new-business-plan/